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By embracing fans several and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Seglar has found a method to keep it is interlocking bricks in the hands of millions. It’s a model that other companies ought to follow, says McKee.

Which wanted to 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety of wooden toys. It wasn’t until the following calendar year that they developed using a fresh plastic-injection edges machine to generate plastic bricks, which in the near future gave all of them an advantage above their competition in the thriving post-war industry.

In 49, they began producing the bricks with studs with them to enable them to situation together. This is a key iteration, making the bricks a lot more stable and durable. Later, in 1958, they made a major improvement with the launch of what is known as the “stud and joining system”, which ensures that each and every Lego brick fits with any other packet. These two vital iterations are why Profano sets made 40 years ago still interlock seamlessly with those made today.

Over time, Lego has got kept their finger relating to the pulse of pop tradition by partnering with big-name franchises including Star Battles and Harry Potter. They have also embraced the community of adults that happen to be fans of the brand, known as AFOLs (Adult Lovers of Lego), with a range of sets like the Back to the Future DeLorean period machine and a set of woman Nasa researchers.